Our beginnings go back to 1924, when Citizen’s first forerunner, the Shokosha Watch Research Watch Institute, produced its first pocket watch the ‘CITIZEN’.

Time and again Citizen has pioneered ground breaking technologies and helped to make watches an indispensable part of modern life.  One of the latest milestones is our Eco-Drive system.  This is a light powered solution that eliminates the need to change batteries – a revolution that made it the first watch technology to receive the Japan Environment Association’s Eco Mark for environmentally friendly products.

Citizen Eco-Drive technology starts with a simple, yet revolutionary concept – a timepiece that never needs a battery change.  It harnesses the power of light – from any natural or artificial light source – and converts it into energy which is stored in an Eco-Drive energy cell.


Citizen Diamond Eco-Drive Timepieces

Citizen Eco-Drive features a range of timepieces with hand set genuine diamonds. These timepieces come with a variety of styles and features such as Mother of Pearl dials, diamond set dials, date, all stainless steel and most are water resist 100m making these timepieces ideal for an active lifestyle . Along with the diamonds and style these timepieces feature Citizen Eco-Drive technology, meaning you never need to change a battery. The diamonds of the Citizen Diamond Eco-Drive make a stunning statement. Every Citizen Eco-Drive timepiece has the reassurance of the unique Citizen 5 year warranty .


 Super Titanium by Citizen, A Citizen Eco-Drive Timepiece

Titanium is strong yet light in weight and great looking with Citizen’s original Ion Plating technology resulting in a hard scratch resistant surface. Titanium frees you from the sense of ‘wearing’ and allows you to focus on what you do best. Ideal for everyone looking for a timepiece that looks great at work and play. All Super titanium with black easy to read dial complements a watch that is powered by light – so you never have the hassle of a battery change! Quality that every man deserves with a Citizen 5 year warranty.