For more than 150 years, Timex has provided high quality, innovative timepieces at a strong value. The company has an unparalleled heritage of creating technologically advanced and reliable timepieces for endurance athletes, having introduced the first Timex Ironman branded watch in 1986. This commitment to fitness technology through innovation in product development is evident throughout Timex’ robust portfolio, which answers the product needs for everyone from a basic health and wellness consumer to an elite Ironman athlete. Timex Ironman timepieces are worn by athletes on every continent (including Kiwi triathletes, Jo Lawn and Keegan Williams).The Timex portfolio is comprised of innovative sport timing products like the Ironman 150Lap TAP Screen watches as well as health and fitness products including Heart Rate Monitors and the Global Trainer system. Now the same engineers who perfected the elite training technology are turning their attention to health-minded individuals who want to lose weight, get fit, or simply make daily walks more productive with their new Wellness Collection. These models make the advantages of Timex technology accessible to anyone who is interested in improving fitness and are distinguished by their ease-of-use, durability and value.